mapcO roadtrip destination
campaign concept creation, branding, print collateral, social & email content, photoshoot styling & management, overall creative direction
MAPCO Road Trip Destination was a marketing campaign for a Southeastern convenience store chain. The goal was to encourage guests to join their loyalty program and shop in store.
I worked with the marketing team to conceptualize an in-store campaign and giveaway. The premise was - the more the loyalty guest shopped in store, the more entries they had to win. We also implemented #MAPCOorBust - a parallel social media campaign to increase engagement on Facebook, Twitter & Instagram.
I was tasked with creating print and social media branding and collateral, managing and styling the campaign photoshoot, and providing overall creative direction.